For the upcoming FW-Shooting and a collaborative T-shirt capsule we teamed up with one of Germany's most famous graphic designers.
Globally renowned graphic designer Eike König is the founder and creative director of Berlin-based creative collective HORT. Eike’s artistic practice is celebrated for its conceptual, emotional, visual – occasionally playful, but always deliberate – tackling of social issues. This makes him a perfect fit for our upcoming campaign that’s all about taking a stance and campaigning for a liveable future. Together with him, we have developed graphics that convey a positive outlook. One of these images is now ready for pre-release in an exclusive capsule. We catch up with Eike in his Berlin-Kreuzberg studio to discuss his work, thoughts and the future. Lately, he’s been spending more and more time here
to focus on his art.
While Eike is busy signing and packaging one of his latest works in his light and airy studio space, he tells us what fascinates him about language and why it is a key element in his work. Since language can be used as a political instrument, to justify ideologies and to define boundaries, it’s the “ultimate instrument of power”. He highlights topics like consumption, globalisation or the spread of digital technologies by reducing them to the max, thus opening up broad room for interpretation. Not to forget that “irony is a great lever” and door opener in this context. Most of Eike’s works focus on in-your-face typography: expansive, painted letters and words on a plain background. He has even established his own, internal rulebook and framework by always using the same typeface in the same size on the same format.
When Germany introduced its coronavirus lockdown measures, Eike and his family got stuck in Chile. After some time of uncertainty, the Königs were fortunate enough to catch a flight back to Berlin. While Eike has gotten used to contact restrictions, social distancing and face masks, he is increasingly missing social interactions. Not only with his inner circle of friends, but also those fleeting chance encounters on the street that make up an integral part of his social life. But besides all the restrictions required to fight the pandemic, Eike König also finds an upside in quarantine living. He experiences it as a time of reflection – a time to take a deep breath and decelerate. According to him, there are fewer distractions and more time to question yourself and your actions. In order to help other artists and charities, he has set up a new support campaign where he sells his prints at half-price, donating the other half of the selling price or using it to buy the works of another artist.
FUTURE NOW is a call to action, to focus on the now and initiate something that can blossom in the future. To use the “time of calm and quiet” to kickstart something positive for the future. That’s Eike’s spirit and attitude for the crisis. Let’s start this future now!