Insomnia during hot summer nights in the conrete jungle of the city of Bucharest. Join the night owls of the Spring / Summer 19 campaign now!
As soon as the sun goes down and the residual summer heat from the concrete city streets rises into our noses we wake up, the pupils dilate, the pulse rises – finally night. It‘s this special kind of call to the restless young souls among us city dwellers. The color in which a summer night is submerged, the smell, the taste and the humid feeling on your skin – sensory intertwining on every level – are the things, which make it so irresistibly exciting. Who could say no to that? Strolling seemingly aimless through these steaming streets immersed in neon lights with like-minded people is all there is.
AS SOON AS THE SUN GOES DOWN AND THE RESIDUAL SUMMER HEAT FROM THE CONCRETE CITY STREETS…
… RISES INTO OUR NOSES: WE WAKE UP, THE PUPILS DILATE, THE PULS RISES – FINALLY NIGHT.