No, you don’t need to worry, our teeth are fine! Karies is just the off-putting and haunting name of the band, which gave our current campaign the right edge that it needed!
Surprisingly, when it comes to designing a campaign holistically, one basic component is regularly neglected: the music! As soon as the project is almost finished and all budgets have been exhausted, someone realises that the campaign music hasn\\'t been taken care of and so, for the sake of simplicity, they grab canned music, irrelevant and free pieces from the Internet.
We, who stand for cooperations with our beloved beautiful people, have been working with real people for years now. People who, for example, make the music especially for us and our campaigns. But in the case of the band Karies it was completely different again - we constantly try to reinvent ourselves. Here it happened that employees discovered Karies for themselves while reviewing the video material from the production in Prato and listened to them while doing so. It came as it should come, the pictures simply fused with the music and were no longer imaginable seperate from each other.
Of course, it wasn\\'t a complete coincidence that we listened to punky music in the meantime. On the search for the campaign’s Place Of Origin, where one hopes to find the newest trend & the newest piece and steals it directly & warm from the factory\\'s own washing drum, it needed edgy music from the beginning, that’s why we already were on the search for this kind of music.
There\\'s not much more to say except that the music stuck in our brains like chewing gum and we couldn’t get rid of it. So it stuck first to our brains, then to the video footage, then to the whole campaign. In the end we caught each other singing at a crowded concert of our new favourite band. And our mouths? Full of Karies.
Those who know our campaign now also know the band. If it hasn\\'t happened yet, then you should follow them on all their channels!
Guitar, Vocals: Benjamin Klaus Schröter
Drums: Paul Schwarz
Guitar, Vocals: Jan Rumpela
Base: Max Nosek
Released LPs: 3